Mon premier blog

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He's eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world's largest companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or through to the most high-tech wireless network. In "Hidden in Plain Sight", Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase's goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow.

____________________________
Author: Jan Chipchase,Simon Steinhardt
Number of Pages: 256 pages
Published Date: 20 Jun 2013
Publisher: HarperCollins Publishers Inc
Publication Country: New York, United States
Language: English
ISBN: 9780062125699
Download Link: Click Here
____________________________

Tags:

facebook, ebook pdf, rarfor PC, paperback,Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers iPhone,download torrent, iPad, ebook, book review,download epub, fb2, epub download, download pdf, Jan Chipchase,Simon Steinhardt paperback, book review Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Jan Chipchase,Simon Steinhardt for mac,iPhone, zip, pocket, download book, facebook, iOS, mobi, free pdf, Read online, download ebook, kindle, for mac, free ebook,

The Oxford Handbook of Clinical Psychology